LD #3: Tapping into Demand with Alive Studios – Deep Dive

by | Jun 6, 2018

On today’s radio program, SOAR hosts Ben Sawyer, Jennifer Strahan, and Duffie Dixon provide a deep dive assessment of the learnings from the discussion with Alive Studio’s CEO Cynthia Kaye and CMO L.A. Ricketson to best tap into demand. The best performing organizations innovate, then execute seamlessly on every category of performance that matters (as outlined in the Organizational Hierarchy of Needs). This enables organizations to soar beyond their competition.

Tapping into Demand with Alive Studios – Deep Dive

Join Ben and Jennifer as they discuss what it takes to successfully position products and services in the market. Key learning points include the following:

1) Crossing the Chasm, the market adoption principle developed by author Geoffrey Moore
2) How organizations can expedite the Tipping Point, a catching wildfire principle described by author Malcolm Gladwell
3) What it takes to Lead and Disrupt, solving the innovator’s dilemma of balancing market flexibility with corporate focus, as author Charles O’Reilly discusses in his book by the same title
4) Determining how to position your business in a Blue Ocean Strategy vs a Red Ocean of commodity competition, as authors W. Chan Kim and Renee Mauborgne discuss in their book

There is a science to the journey of success. Ben and Jennifer also share Partner Pathways to expedite that journey in collaboration with the SOAR Vision Group, the Baldrige Foundation, and Baldrige Examiner consultants, by taking advantage of the knowledge, coaching, and tools organizations need to be successful.

Whether the organization is looking to mature via Strategy Deployment, Business Optimization, or a total Transformation Journey, each Partner Pathway includes a Discovery assessment, validation of best strategic opportunities, improvement coaching hours, access to partner-only interactive roundtables with peers, and current content resources such as white papers, webinars, and symposiums. Partners also receive prioritized and discounted access to guided strategy execution deployment and business optimization services tailored to enable your organization to clarify what matters, tap into demand, and soar beyond your competition!

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About SOAR Vision Group

The SOAR Vision Group mission is to: Align People with Purpose to Achieve Exceptional Results. SOAR provides best practice strategy execution, business process optimization services, and a structured organizational development approach for organizations to effectively implement the Baldrige Performance Excellence framework. For more information, contact SOAR Vision Group at (888) 294-3303 or visit soarvisiongroup.com.

About the Baldrige Foundation

The mission of the Baldrige Foundation is to ensure the long-term financial growth and viability of the Baldrige Performance Excellence Program, and to support organizational performance excellence in the United States and throughout the world. The Malcolm Baldrige National Quality Award is presented annually by the United States President to organizations that demonstrate quality and performance excellence. For more information, contact the Baldrige Foundation at (202) 559-9195 or visit baldrigefoundation.org.

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Organizational Hierarchy of Needs

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