No organization functions in a vacuum.

Productive partnerships of various types are necessary to succeed in any market. A few examples include:

Channel Partnerships

A channel partner provides access to target markets. Both parties mutually benefit from the partnership through an expanded market footprint, scope of services, and revenue and/or cost sharing.

Trade groups and associations are common examples of channel partners.

Sourcing Partnerships

A sourcing partner provides quality raw materials at a competitive price and/or volume that helps to differentiate the organization within its market. Raw materials can be in the form of products, services, or labor.

An example of a sourcing partner is Intel for PC manufacturers.

Collaboration Partnerships

A collaboration partner provides additive value such that the organization can deliver the scope, breadth, and/or quality of services better together than either entity could provide separately.

A common example of a collaborative partners are hospitals and physicians.

Organizational Hierarchy of Needs

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